Our collective journey through the COVID-19 pandemic has been shaped by an understanding that business operations would never be the same. As we continue to learn to live with the virus, the year 2021 would require us to recalibrate the way we have operated so far. From a real estate point of view, this would imply that end-users, occupiers and developers would need to integrate their interests in order to move beyond COVID-19. Thus, the link between real estate and business outcomes is expected to transform and become even more pronounced than ever before.